Bank commissions bespoke software
One of the big five High Street banks has approached the G&H Group to write and host bespoke software for them. After consultation and design input the G&H Group designed software which enabled the bank to monitor advertising spend and return on their wage-slip advertising. Each member of the team, including the sales team, had access to the system through the internet, enabling them to produce reports instantly ascertaining the success of each campaign and specifically with each local council. This allowed the bank to see instantly which campaign was working, rather than previously where they had waited several months before receiving any feedback.
